03-21-15 BeerRide Soraing Ridge

The ‘Beer Run’ Social Bike Ride

It’s about bikes. It’s about beer. What’s it really about though? It’s basically a rolling party with your friends and new buds! Once a month we host a social ‘beer … Continue reading →


Ta-da, it’s the Ally’s Bar!

We all do it, so make sure the next time you reach for it, it’s the Ally’s Bar you’re going for. Ally’s Bar is the result of pro cyclist and … Continue reading →

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Ladies and Gents!! Zoic Mtb and Lifestyle Apparel is now in stock!

Zoic brings much style and function to your ride whether you are mountain biking, city riding, or anytime you hop on your bike. Jerseys and shorts both offer ample stretch … Continue reading →

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Make a Custom Starlight Mountain Bike Your Next Ride

The possibilities are almost endless. Whether your looking to add a bike to your stable or to make an investment in your next riding partner [your new bike], we can … Continue reading →

Starlight Bicycles

Peakwood Frames in Molteni Orange

We have 3 Starlight Peakwood framese in Molteni orange in stock (in addition to more in blue). This is the color made famous by Eddy Merckx and looks great with … Continue reading →


Holiday Strider Sale! Sneak one under your tree for $80.

Through Christmas and while supplies last snag a Strider for your little one for $80!!! Many colors to chose from. What’s fantastic about the Strider? *Children have a blast with … Continue reading →

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Fall/Winter Starlight apparel in stock. It’s cold; get out and ride!

The seasons have changed and Starlight’s cold weather apparel gives you every reason to get out the door and roll. The long-sleeve thermal jersey is available in men’s and women’s … Continue reading →


The Bianchi Intenso Dama. Rapido!

Rapido; to go fast. The Bianchi Intenso Dama. No shortcuts in Italian flare or artistry here. This is a beautifully sculpted women’s road bike that will beg you to go … Continue reading →

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Women’s Only Bike Life Clinic and Conversation!!! Novemeber 16, 2014 at 12pm

Calling all ladies!!! Come get rad and up your off-road skills with Molly Hurford and Peter Glassford at the Bike Life Clinic and Conversation. Want to learn how to ride … Continue reading →

Generous fork clearance, 700x32 tires, and disc brakes let you take the Felt V100 almost anywhere.

The Felt V100 Brings Adventure at Unexpected Value

Ever wanted that one bike that lets you do almost anything? How about also having it comfortable to ride but not missing any performance attributes? Say ‘hello’ to the Felt … Continue reading →


NOS Vintage Serotta Frames

Ok, so this is really cool. We took this vintage NOS Serotta Colorado frameset in on trade from a guy who had picked it up from Two Wheel Travel in … Continue reading →

Starlight Fixed Gear in Vintage Cream

Starlight Fixed-Gear

Our new line of Starlight bikes is mostly a road line, but that didn’t stop us from bringing in a few fixed gears. Roanoke is better than a lot of … Continue reading →