Felt has been a mainstay at Starlight Bikes almost since the beginning. People around Roanoke are starting to figure out that there is something special about this relatively small bike brand.

What makes them special? Well, ridiculous amounts of R&D for one thing. Rather than spening money on Tour de France teams and TV commercials, Felt focuses on making the fastest, best-riding bikes they can. We stock a little bit of everything, from their Z series comfort road bikes to their V fitness bikes.