Norco is a name that most of you won't be familiar with. We're trying to change that.

We started our partnership with Norco in Spring 2016 and haven't looked back since. We believe that every bike in the Norco line is one of the best of that type in the world. Norco has a complete line, but here are a few samples for you.

The Samurai - I dare you to find a cooler bike for a 5 year old. No flames or silly names. Everyone knows that samurai were awesome and this bike lives up to the name. With 2 hand brakes plus a coaster this is the perfect step towards a mountain bike. The riser bar is also way more stable to go fast on than a BMX style bar. For a more feminine color see the Mirage. Both available in 16" and 20".

The Samurai - I dare you to find a cooler bike for a 5 year old. No flames or silly names. Everyone knows that samurai were awesome and this bike lives up to the name. With 2 hand brakes plus a coaster this is the perfect step towards a mountain bike. The riser bar is also way more stable to go fast on than a BMX style bar. For a more feminine color see the Mirage. Both available in 16" and 20".

All we need to say is this - hydraulic disc brakes and a lockout fork at $555. Need more? It also come in a ladies model.

All we need to say is this - hydraulic disc brakes and a lockout fork at $555. Need more? It also come in a ladies model.

The Valence Claris and Valence Claric Forma. At $695 the best deal on an entry-level road bike. Alloy frame and carbon fork, plus 8 speed Shimano Claris components.

The Valence Claris and Valence Claric Forma. At $695 the best deal on an entry-level road bike. Alloy frame and carbon fork, plus 8 speed Shimano Claris components.

Norco's new trail bike for 2016, the Optic is available both as a 29er or 650b version and features Boost spacing. Also aluminum and carbon frames. If your idea of a fun weekend is a dawn till dusk ride on North Mountain then this is your bike.

Norco's new trail bike for 2016, the Optic is available both as a 29er or 650b version and features Boost spacing. Also aluminum and carbon frames. If your idea of a fun weekend is a dawn till dusk ride on North Mountain then this is your bike.